Grant’s roots run deep in Arizona. The land shaped him. Expansive forests in Flagstaff ignited curiosity. The silence of the desert down south showed him how to listen. The wildlife: black bears, rattlesnakes, coyotes, and elk taught him reverence.

Devotion to wild spaces became his compass. It led him into forest protection as a young adult, running tree-planting missions across Brazil, Mexico, Indonesia, and the U.S. It drew him to a permaculture farm in Hawaii where he helped build an off-grid community and farm-to-table cooking school. Ultimately, it led him to green technology start-ups.

“In my twenties, I wanted to stay as far away as I could from the trappings of big business. But I found a calling: make capitalism regenerative.”

What he realized is that people exploit the Earth when they’re disconnected from source, from nature. So Grant started telling different stories. Not of fear and shame but those that remind people of their wildness and their belonging to a living Earth.

”Mother Nature is the greatest marketer that will ever exist, my job is to intrigue people enough that they take action and immerse in her, then their minds will change.”

This core philosophy helped him grow audiences in the millions. By blending soul and strategy, pattern and pulse; marketing can feel less like manipulation and more like ceremony.