Alyssa Banting leads marketing and creative strategy at TruNorth Naturals, where she brings the company’s story to life through branding, visual content, and website development. With over 12 years of experience as a videographer and creative entrepreneur, Alyssa founded her own marketing agency eight years ago—helping small businesses elevate their online presence through compelling visuals, strategic messaging, and engaging social campaigns.

At TruNorth, Alyssa’s creative direction reflects the company’s deeper purpose: protecting forests, honoring traditional knowledge, and reconnecting people with nature through high-quality, wild-harvested ingredients. Her work amplifies TruNorth’s values and vision across all touchpoints.

Born and raised in Northern Ontario, Alyssa is Anishinaabe and on a personal journey of cultural reconnection—learning land-based practices and traditional teachings that inform her approach to storytelling. She lives off-grid with her partner, TruNorth’s founder Cody McElrea, and their husky, Nakia, on their 190-acre forest homestead in Goulais River. When not behind the camera or coordinating brand communications, Alyssa enjoys hiking wooded trails, spending time on the water, and exploring the land that inspires her work. She and Cody are currently preparing to welcome their first child in September 2025.